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Web writing tips

Practice makes perfect! Here, I share advice on how to make your copy shine based on all of the experience I've had over the years. Discover how to write content that can be easily skimmed, quickly understood and achieves your ranking and conversion dreams.

WEB WRITING

Learn how to plan your writing for digital consumption.
 

- Plan with purpose

- Understand your audience

- Write with style and cadence

SEO WRITING

Discover how to optimise your copy for search engines.
 

- Create impactful headings

- Incorporate keywords naturally

-  Crosslink like a boss

PLAIN ENGLISH

Become a whizz at writing jargon-free content.

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- Simplify complex language

- Improve syntax and brevity

- Use active voice

UX WRITING

Find out about writing user-friendly micro copy for devices.

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- Craft killer error messages

- Develop helpful tool tips

- Use concise language

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